Online Business Fundamentals For Success
BUILD A FIRM FOUNDATION
Your Exclusive Opportunity To
Budgets, forecasts and planning to gauge success
Manage your time like a CEO, your time is valuable
Daily schedule of do’s & don’ts to increase efficiency
Analyze your expenses, they dictate your profitability
Drive your brand with Social Media through consistency
Be top of mind in your field. The know, like & trust factor
Implement systems & operations to eliminate overwhelm
No longer feel like you are flying – solo, networking online & offline
Delegate tasks & when to hire a VA so you can do what you do best
Identify multiple profit centers to grow your business & maximize profits
Branding, copy & website do matter for success, it’s your first impression
Develop your vision & mission for your business to stay on track with your goals
Imagine the incredible power you will feel when you build your momentum
and identify the exact actions you need to take to grow your business.
HISTORICAL NOTE: The Eiffel Tower is one of the most recognizable structures in the world. It stands at 1,063 feet tall & was the tallest structure in the world at the time of construction in 1889. It has been host to over 250 million visitors! Can you imagine if your website & social media attracted those kinds of numbers!
What can’t be seen by looking at the tower, however, is the extent of the foundations. Without the proper foundation there is no way that such a structure would stand in the first place, let alone remain in place for 125 years.
Without the foresight to make the foundation the most important part of the structure it is doubtful if we would have this beautiful iconic landmark today! The same concept applies to your business – Build A Firm Foundation First.
In The Beginning
A GOAL WITHOUT A PLAN IS JUST A WISH ― Antoine de Saint-Exupéry
So, you are dreaming big, taking action but not getting any traction!
A lot of new businesses get lost in their passion and optimism, thinking this will be enough
to build a successful company. Others say they were just too busy to create a business plan. Most people
do not know that operating without a plan can prove even more time-consuming in the long run.
I know what it feels like to be totally overwhelmed with an endless amount of projects all needing to be completed now,
a to-do list as long as my leg, no help, constantly juggling family and business responsibilities while ultimately trying to
decide what I should be “focusing” on in the present moment.
One of the main things that can get off track without a plan is becoming overwhelmed by too many options. If you take the time
to focus on the mission and vision for your company you will have a crystal clear vision and have your options identified.
Business plans serve as the framework for your company and provide benchmarks to see if you’re reaching your goals.
It is key to helping you think through your business and keep you on track.
This is not a novel, just a guide. We will create a plan for your business and it will be exciting!
You will feel in control & know where you are going everyday!
SARA BLAKELY ♦ DEBBI FIELDS ♦ ANITA RODDICK ♦ TORY BURCH
Do you feel like you are running around with your hair on fire!! Sometimes it feels like we have fallen into Hades because we have so many tasks to get done. As an entrepreneur you wear many different hats everyday! At any given moment you could be working on your sales copy, making social media posts, answering emails, on coaching calls and balancing your checkbook! I understand & there is a solution!
I bet Sara Blakely who invented Spanx felt the same way. I love Mrs. Fields cookies, however her road was not without frustration. We are all learning along the way. Entrepreneurship requires skill, talent and grit. You have an unstoppable desire to reach your goals & you will. Entrepreneurs tend to need a well rounded portfolio of skills especially when first starting out as many of us only have ourselves to depend on. Success is inevitable if you are persistent & consistent.
Here are a few of the skills we will develop together to get your business operating in sync like a beautiful symphony. Keep in mind nobody is efficient in all these skills, however it is a good business policy to have a working knowledge of each. After all, it is your business!! You need to know what is going on.
List Of Skills For An Online Business
- Strategy & Planning – setting goals, actions and measuring performance
- Copywriting – blogs, emails, sales pages, web content
- Marketing – promoting your business
- Graphic Design – create graphics & logos
- Web Design & Development – building and maintaining your website
List Of Personality Traits – Entrepreneur
- Self-Confidence – if you don’t believe in yourself, no one else will
- Resilience – the ability to bounce back from the ups & downs
- Self Motivate – it can be lonely, must drive yourself
- Problem Solver – you are responsible to find solutions
- Rejection – learn to overcome, rejection is a given
Many aspiring entrepreneurs who want to start a business fall into the trap of not starting until they feel they have all of the skills. They attend course after course, download every free offer & training, spend hours reading books and blogs but still don’t feel they are ready.
This is a trap to avoid at all costs. JUST START!
You Are Ready
3 MONTHS OF PERSONALIZED SUPPORT, ATTENTION & GUIDANCE WITH DEBBIE FRANK
♦ SESSIONS ♦
1 DAY INTENSIVE 10-5 PM
IN PERSON OR SKYPE
An in-depth assessment of the current
state of your business and mindset.
Clarify agenda and content selection.
2 – 45 MINUTE SESSIONS
4 – 45 MINUTE SESSIONS
4 – 45 MINUTE SESSIONS
♦ EXCLUSIVE SUPPORT ♦
URGENT EMAIL ACCESS
2 – 30 MINUTE FOLLOW UP IMPLEMENTATION SKYPE CALLS
YOUR PROGRAM IS A 1:1 CUSTOM PERSONALIZED PLAN TO FIT YOUR NEEDS.
REVIEW THE FOLLOWING TOPICS
It is a wonderful feeling when you get up every morning and know the exact steps you will take to grow your business and have your dreams come true. The key is to know exactly what you are going to do, when you are going to do it and how you are going to do it! Then doing it!! And that is exactly what we will create! Your Custom Personalized Plan For Success! YOU PICK!
Here are the topics we will use to create your custom personalized plan to meet your goals & where you are in your business:
- Why Are You In Business
- Vision & Mission Statement
- Your Dream
- The Idea & The Why
- What’s Your 60 Second Pitch
YOUR WORK ENVIRONMENT
- Condition Of Your Work Space
- Morning Ritual
- Prioritize Tasks, Calendar
- Mindset, Health & Family
- Journaling, Meditation & Exercise
- MIA 1-2-3
- Market Research
- Testing Your Awesome Idea
- Money Mindset
- Multiple Profit Center
- Start Up Expenses
- Premium Brand Positioning
- Money Tracking
- Make Competition Irrelevant
- Copyright Issues
- Legal Entity
- Ethical Refund Policy
- Your Guarantee
WHO IS YOUR CUSTOMER
- Details, Demographics & Psychographics
- Where Do You Find Your Customer
- Know Your Client Better Than They Do
- Branding To Attract Your Audience
- Colors Psychology, Logo, Tagline
WEBSITE & COPYWRITING
- How To Hire It Out Or Learn It
- How To Find A Reputable Designer
- Review Themes For Long Term Goals
- Photo Shoots Personal Branding
- Incorporating Your Branding
- Website Conversions & Stats
- Copywriting Skills Web Content, Blogs
- Writing Sales Pages, Email Sequence, Newsletter
- Opt In For Website
- Identify High Value Platforms
- Value Of Your Own Group
- Challenge, Contests, Give-a-ways
- Consistency & Posting
- Interactions & Posting
VIDEO & WEBINARS
- Creating Videos – Screenflow
- Youtube Channel
- Webinar Platforms
- How To Market & Script A Webinar
- How To Build Your List With Webinars
BUILD YOUR TEAM – YOUR SKILLS
- How To Outsource
- When To Build A Team
- Develop Your Skill Set
- Delegate – The Cost Of Not Doing
- Learn To Say NO
- Hire Or Learn It
- Continued Education
- Create Your Own, High Quality Free Photos
- Programs & Tools
- Create Fillable Forms
- Create Your Logo, Watermark Pictures
- Weekly Blog 52 Ideas
- Newsletter Weekly, Monthly
- Guest Blogging
- Speaking, Interviews, Podcasts
- Creating Signature Program
- Promotions, Holidays
- Become Writer For Huff Post etc
- 1-2 Solo Emails Per Week, Top Of Mind
- Email Sequence
- Vacations & Travel
MONTHLY & QUARTERLY GOAL PLANNING
- Clarity On Goals & Strategy To Achieve
- Analyze Performance
- Month End Reporting To Know Your Numbers
- Money, Website Stats, Traffic & Conversions
- Accounting Set Up
- Facebook Advertising
- Facebook Like Campaigns
- Old School Networking Works
- Efficiency Tools
- Joint Ventures
- Affiliate Partners
GROWING EMAIL LIST
- Email Responders
- Opt Ins
- The Importance Of Your List
- Always Be Growing
- Psychology Of List Building
SALES PACKAGES & LEAD MAGNETS
- Create Your Packages & Price Points
- Offer Short & Longer Programs
- Branding & Promotion Of Offering
- Create Alluring Lead Magnet, Grow List
- Lead Magnet Ties Into New Offering
- Sales & Closing
- Copy That Provokes Action
- How To Set Up
- Copy & Format
- Best Graphics To Use
- Great List Building Tool
Your Exclusive Guest Experts
Course Creation Expert
The online course market is a $50 billion dollar industry that’s expected to double within the next year. That’s amazing news for anyone interested in expanding their business and going in this direction. Priscila can help you take your life and business to the next level by developing memorable online courses and coaching programs. From idea to execution.
1 HOUR SESSION WITH MY EXPERT COURSE CREATION SPECIALIST
Author, Empowerment Speaker & Nutritionist
Tamara is an Author, Empowerment Speaker & Nutritionist with over a quarter century experience. She is the creator of a method that has you master “loving the life you live IN!” Tamara has transformed thousands of people bodies, lives and levels of happiness by getting to the core of what it is that you need to radiate the best YOU!
1 HOUR SESSION WITH MY INCREDIBLE NUTRITIONIST
Leadership & Time Management Specialist
Anna is an international leadership coach and consultant and the founder of AMO Consulting. She provides coaching and development for leaders desiring to improve their performance and strengthen the culture of their organization. She provides coaching and training in leadership development, team building, organizational change & time management.
1 HOUR SESSION WITH THE MASTER: TIME MANAGEMENT MIRACLE, ANA!!
SUCCESS DOESN’T COME TO YOU, YOU GO GET IT – Marva Collins
3 PAYMENTS OF
I’ve been privileged enough to meet and work with Debbie on a number of occasions in a short span of time, and am so impressed with her knowledge and approach to life and business. She is so sharp and detailed when it comes to all aspects of business, branding, getting your message across, and client relationships. Launching your business can be complicated, and she has helped me get clarity with my branding, and to refine my copy to stay consistent with my brand and message–which made a world of difference! Debbie’s a straight talker who listens to her clients and shares her expertise in a genuine and non-forceful way, making them feel safe and validated. If you need a business coach, look no further. Debbie is the real deal and will help you get where you want to go!
I have known and worked with Debbie for several years. Debbie has been instrumental in helping me with my brand, my personal brand. I work for a large corporation and she has helped me move my attitude and behavior to the Executive level. We all know as we move up the corporate ladder sometimes old habits die hard. Debbie is a great sounding board and I also have the privilege to call her a friend.
I struggled trusting anyone because my knowledge of automation, active business building and on-line presense was like learning a new language. I was such a virgin in this arena even though I have had a successful business from referrals until the world wide web took over.
After a few sessions with Debbie, I realized she had my back and I could confide and trust her dedication to me. Debbie has vast knowledge in business and online marketing which made me 100% confident. Working with Debbie allowed for me to have peace of mind, sleep again and increase my success using automated systems. I have and will continue to refer to SpaSwank!
Hello, my name is Martina Blaho and I’m a confidence coach for women. As I was starting my coaching business, I found myself struggling with technology and branding….that is where Debbie came to the rescue. Debbie is a great resource and coach, she helped me develop my brand by working on my ‘colors’ and showing me how to edit photos, play with words, and navigate through Time Trade. Because of Debbie’s expertise, I created a brand that I am proud of and I’m no longer intimidated by technology. Thank you Debbie- you can be sure that I will be a returning client!
Hi, I’m Alicia Kent of Create Your Sacred Space. Having spent 30 years as a Medical Lab Scientist looking down a microscope, and now having my own business sharing Body Mind Acupressure and Creating Meditative Mandalas, all this promoting your business stuff is Greek to me!! I recently had a short clarity session with Debbie Frank and WOW!! In a very short time she gave me great clarity on where to focus on my business right now, some great action tips, and some wonderful new tools to use with a project I’m working on to connect with and assist more amazing Souls in my work. Her energy is infectious and inspiring! I am so enthused, inspired and excited about my business again, and so many wonderful ideas are flowing I can barely keep up with myself! And all of this from a short introductory session. I’m excited to think what sharing a longer session with Debbie would bring into my work. My work is flowing with ease right now, when just a short time ago I was feeling frustrated and stuck! Thank You Debbie! I’m so grateful to have connected with you and look forward to sharing more time with you very soon!
I am soooo Grateful to Debbie she took a genuine interest wanting me to succeed. She is professional, confident and fun to work with. As a result, we discovered where I was stuck and that I was undervaluing myself. We brainstorm some ideas and she had me implement them right away. The results were phenomenal and I was able to ask for more than I usually would (with confidence) and was told I was worth more than the asking price by my client. So from a 3 month package at $1200 to $1800. It’s only up from here on in.
Delia Joseph, CPC
TO JOIN ME IN A DISCUSSION ABOUT BUILDING
YOUR BUSINESS FOUNDATION. WE’LL EXPLORE
WHETHER IT’S THE RIGHT FIT FOR YOU.
FINAL HISTORICAL NOTE: Unlike the Eiffel Tower, The Leaning Tower of Pisa is known worldwide for its unintended tilt to one side. The tower’s tilt began during construction, caused by an inadequate foundation on ground too soft.
The tower began to sink after construction had progressed to the second floor in 1178. This was due to a mere three-metre foundation, set in weak, unstable subsoil, a design that was flawed from the beginning.
This is a perfect metaphor for business. When the 2nd floor was added the trouble started in Pisa. This could be unplanned growth or economic changes for a business. If your plan is not well thought out and executed properly your business could operate as though it is in unstable soil.
MY FAVORITE QUOTE:
The Expert At Anything Was Once A Beginner – Helen Hayes
I believe private business is the foundation of all free people. Pride of ownership cannot be substituted. Small business and the entrepreneurial spirit have created untold amounts of wealth, innovative products and jobs. It is the financial engine of the world. I praise the genius of business people and salute the entrepreneurial spirit!
I was born into an entrepreneurial family. My parents were retailers of TV, appliances & electronics my entire life growing up. I learned about hitting roadblocks and hard times early on. These moments taught me my most valuable lessons and that is to push forward and figure out the problem no matter what. There was no turning around or leaving, this is when I learned the “burn the boat” concept. Meaning you have no choice except success, so carry on!
After graduating from The University of Texas in Austin with a BBA in Business/Real Estate I spent the next 15 years in commercial real estate. Real Estate is a wonderful business. Like any business it has cycles, so you must keep an eye on trends, finanace and geopolitical factors to stay ahead of the next spike. I negotiated leases with Fortune 500 companies, budgets, 5 & 10 year projections, marketing, supervised & trained staff and construction.
Along the way my Mom and I created an import company. This was an exciting business as we did a lot of international travel to source the furniture, home decor and art work we brought to the USA market. I learned different cultures and how our negotiation styles differed. International banking, insurance, US customs etc. It was all available for anyone to do, we didn’t know much when we started, but figured it out along the way. Each step led to the next action we needed to take!
Each experience teaches its own special lessons in our business travels. In 2007 I started my own real estate Consulting company and this has been my main work. I incorporated social media in 2010 because many of my customers were wanting these services as well. This was the beginning of my online life! I instantly loved internet marketing, websites, and the incredible global reach it brought! What a dream come true.
My experience has created a wonderful opportunity for me to coach new entrepreneurs. I love the spirit, grit and determination people have when they love their business. We all know what we desire, however creating a strategy and effective roadmap to get us there can be a stumbling block. This is the perfect time for me to review your business, strategy and goals. We can create the perfect plan that suits your lifestyle to get you where you want to be.
I want to personally thank you for exploring the idea of building your business foundation! Owning your own business is one of the most exciting things in life. Please feel free to contact me if you have any questions at all. I wish you enormous success & happiness on your journey.
PS: I almost forgot I have one additional item to add to the program. If you would like additional exposure I will promote you and your business, and any current promotions to my community through my newsletter and social media outlets. However if you do not desire it, no problem. Your privacy and confidentiality is #1.
Feel free to contact me directly: firstname.lastname@example.org with any questions you may have. To your success!