SPA BLOG

spirit | passion | action . . . recipe for a beautiful life & business

The #1 Secret to Becoming a Successful Entrepreneur: FOCUS!

Location, location, location . . . yep, that’s the success motto in real estate! Most people have heard that location is the #1 factor in real estate investing. Being an entrepreneur is similar where the most important element to success is focus, focus, focus!   I worked in real estate for 15 years and the “location” element was always first on the list. When people got this out of order, #2 or #3 it was without fail a bad experience. Same goes for entrepreneurs and focus! We have been sold a bag of garbage on this multi-tasking concept. DOWNLOAD 11 Simple Tools To Increase Productivity & Focus     We know focus is important when starting a business, but entrepreneurs get overwhelmed. As entrepreneurs we wear many hats and can quickly become scattered and distracted. Strategy and execution suffer because we are moving in many directions. Lack of focus catches up with you fast, lack of growth and profit for the business will lead to serious problems.   Time, energy and money are going to strategies, marketing ideas and products at the same time, leading to none of them being executed well. Multi-tasking is a business killer. Lack of focus equals burning time, frustration and a general feeling of being on a hamster wheel constantly! Frustration!   Have you heard of SOS – Shiny Object Syndrome or Entrepreneurial ADD? Yes, let me describe how this insanity plays out – You sign up for one or five “Online Business Success” programs, then download 25 ebooks, join countless Facebook groups, download free videos, MP3s and you are feeling good. In control...

Business Branding Colors A Hot Mess?

Branding, color, graphics and logos are one of the creative and fun decisions we make in creating our business! Most people really love these activities however they approach the task without a plan and end up with a collage of many things they love, thus causing confusion in the marketplace.   Color is a personal preference but you need to be sure your colors project the emotion you desire for your business. This is an entire topic on its own so to find out about this just google: color emotion.   Color Consistency   If you are going to run your own website (which I highly encourage or at least be able to) and make graphics you need to know the Hex # for your colors. Keep your colors consistent across all platforms. You want your audience to recognize your branded colors. If you use several variations it creations confusion and you will not achieve a recognizable brand.   I see new businesses using different colors every time they create something. Changing their logo and logo colors. If your logo is a pineapple graphic do not use a realistic pineapple interchangeably. If you study big brands like McDonald, Shell Oil, American Airlines etc… their branding is always the same. It creates “muscle memory” in the brains of humans so they know the company immediately.   A Brand Is More Than Color & A Logo   All the components in branding require specialized analysis. It is more than a logo and color. You want to project an emotion, an experience and a need or solution for your customer.   I...

Silent No More: Scammers Beware

by: Priscila Hinkle Have you ever felt an itch to leave your job and create a life by design? One in which you can freely travel to exotic locations, choose your own schedule, organize your day according to your desires, have more time with the family, have the ability to spend more time with the kids—and anything else that might apply to your situation—instead of being locked inside a cubicle working hours without end and fulfilling someone else’s dream? In short, a dream life with financial abundance that allows you to be present and enjoy everything on your own terms? It’s an appealing life, for sure. And one that, more and more, people all over the internet are trying to peddle. Anyone involved in the Internet marketing world knows that there are plenty of amazing mentors to learn from: Melanie Duncan, Marie Forleo, James Wedmore, Brandon Burchard, Chalene Johnson, Amy Porterfield, and Ramit Sethi, to name a few. There are also plenty of less famous and entirely legitimate people out there truly interested and engaged in changing the world, one client at a time, through quality service offers. But then, as always, there are also the bad apples—the ones who ruin it for everyone else doing good work, giving the industry a bad reputation. Unfortunately, these bad apples are out there making great fortunes at the cost of other people’s sweat, blood, tears, and dreams. They sell high-priced programs (in the $10,000’s to $100,000’s), appealing to emotional triggers through brilliant marketing strategies and high-pressure tactics enticing people to cash out 401K’s, drain savings accounts, etc. These unethical apples manage...

Swank: Notes From The Field

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