Branding, color, graphics and logos are one of the creative and fun decisions we make in creating our business! Most people really love these activities however they approach the task without a plan and end up with a collage of many things they love, thus causing confusion in the marketplace.
Color is a personal preference but you need to be sure your colors project the emotion you desire for your business. This is an entire topic on its own so to find out about this just google: color emotion.
If you are going to run your own website (which I highly encourage or at least be able to) and make graphics you need to know the Hex # for your colors. Keep your colors consistent across all platforms. You want your audience to recognize your branded colors. If you use several variations it creations confusion and you will not achieve a recognizable brand.
I see new businesses using different colors every time they create something. Changing their logo and logo colors. If your logo is a pineapple graphic do not use a realistic pineapple interchangeably. If you study big brands like McDonald, Shell Oil, American Airlines etc… their branding is always the same. It creates “muscle memory” in the brains of humans so they know the company immediately.
A Brand Is More Than Color & A Logo
All the components in branding require specialized analysis. It is more than a logo and color. You want to project an emotion, an experience and a need or solution for your customer.
I created a short video to teach the new entrepreneur how to create their own branding board. It gives you control of your business so you are not dependent on a designer to create your branding and colors.
When I work with new entrepreneurs I teach them this process. This is just a first step, however it gets you to discover all the possibilities available for your business. Do not rush the process. Play around with color, keep pictures you love, fabric samples, carpet designs, photography or even greeting cards. You will start to find color palettes in your everyday world.
Have fun, explore color and create your color board! You will be happy you did. I use mine everyday and boy is it a time saver and it keeps my brand consistent.
Debbie Frank is a Lifestyle Business Strategist, who works with entrepreneurs to bring their vision to the marketplace. She assists with “Business Discovery & Development.” She enjoys the concept of making & breaking the rules of business possibilities together by exploring new models. Debbie believes excellence is never an accident: it is the result of high intention, sincere effort, intelligent direction and skillful execution.
Have you ever felt an itch to leave your job and create a life by design? One in which you can freely travel to exotic locations, choose your own schedule, organize your day according to your desires, have more time with the family, have the ability to spend more time with the kids—and anything else that might apply to your situation—instead of being locked inside a cubicle working hours without end and fulfilling someone else’s dream? In short, a dream life with financial abundance that allows you to be present and enjoy everything on your own terms?
It’s an appealing life, for sure. And one that, more and more, people all over the internet are trying to peddle. Anyone involved in the Internet marketing world knows that there are plenty of amazing mentors to learn from: Melanie Duncan, Marie Forleo, James Wedmore, Brandon Burchard, Chalene Johnson, Amy Porterfield, and Ramit Sethi, to name a few. There are also plenty of less famous and entirely legitimate people out there truly interested and engaged in changing the world, one client at a time, through quality service offers. But then, as always, there are also the bad apples—the ones who ruin it for everyone else doing good work, giving the industry a bad reputation.
Unfortunately, these bad apples are out there making great fortunes at the cost of other people’s sweat, blood, tears, and dreams. They sell high-priced programs (in the $10,000’s to $100,000’s), appealing to emotional triggers through brilliant marketing strategies and high-pressure tactics enticing people to cash out 401K’s, drain savings accounts, etc. These unethical apples manage to get social proof and use the success of a handful, as well as monetary success, to establish their credibility.
These are not the types of scammers who take people’s money and run, though. Instead, they appear legitimate and actually have a service to deliver. Only this service is extremely subpar, especially in proportion to what was advertised and the price tag of the “investment.” They also create a suite of upsell programs—which are presented as necessary to learn what should have been taught in the original purchase. Through strategic and emotion-driven marketing, people are then convinced their original investment will be for naught if they do not invest further. Thus, these scammers successfully lead even unhappy clients to pull out their credit cards again. And again. It’s a sophisticated brainwashing of sorts.
I was caught in the web of one such scam (thankfully didn’t go for the upsells!), purchasing a $10K transformational coaching program that promised to deliver a high-end experience in teaching me to become a great coach, to build my business the right way, and to gain a legitimate pathway to International Coach Federation (ICF) certification. Now, just so we are clear, I do not consider myself a gullible person, quite the contrary. I have worked in the higher education industry for well over a decade, and spent the last seven years building online curriculum for university programs across the US as well as teaching undergraduate courses in—oh, the irony—critical thinking. I performed my “due diligence” when signing up for this program, but recent events have shown me that even those precautionary steps weren’t sufficient in protecting me against this scam—which has victimized hundreds of women worldwide and, in the process, made one transformational coach a multi-millionaire. Now that I know the extent of the deceit, I’m taking action—staying quiet is no longer an option! Because, integrity matters a great deal to me, as I know it does to many, and I sincerely do not wish this upon anyone. An elegant fraud is a difficult situation to come to terms with.
Still, as strange as this may sound, I wouldn’t trade this experience for anything. The main reasons being: 1) I have learned a lot about what never to do in my own business—and must admit, the crooked have a way of teaching this far more powerfully than the honest sometimes; 2) I might have never crossed paths with dear friends who are now so important to me. Together, we are standing up for truth and integrity. Intimidation tactics, particularly appealing to defamation and disparagement contract clauses, often stop people from ever going public with these cases. But the thing is, truth and facts will always be just that—truth and facts—not defamation or disparagement.
In the end, I should give credit where it’s due by saying this program has lived up to its promise in one way: I have transformed. In the past, I chose to stay silent in certain situations. Not now. Not anymore. It takes courage to take a stand against a charismatic, internet sensation with many followers under some kind of spell. It’s a lonely place to stand at first when you’re the equivalent of David going after Goliath. Well-meaning people try to dissuade you from doing something about it. Which is precisely the reason these scams get to continue. Because people feel blame and shame, and fear standing up to the scam that has been perpetrated on them, as if somehow they were responsible for being defrauded… THAT is not the TRANSFORMATION anyone signed up for. So I’m fiercely taking a stand for integrity, ethics, and justice. The world has enough people sitting on the sidelines and waiting for others to take action before they’ll make a move. We need more people who take a stand. And I can promise you, there’s nothing more liberating and empowering than that.
Priscila Hinklecreates & develops online programs for new and experienced service based entrepreneurs. Shehelps businesses achieve clarity on their offers and the ultimate purpose of their programs. Priscila has a Master’s degree in Adult Education and Training, with over a decade of experience working with leading companies and universities across the United States. Her number one goal is to create quality online service programs that can forever change your business and the lives of your clients. To learn more about Priscila, go tohttp://www.priscilahinkle.comor email her at firstname.lastname@example.org.
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