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Introductions are in order:

Are you are tired of living in overwhelm & frustration trying to figure out how to launch your business, along with what seems to be an endless learning curve? I understand! I spent some time on the hamster wheel of busy work without results as well. You need a plan and a strategy to reach your goals. I’m Debbie Frank, Lifestyle Business Strategist. I work with Entrepreneurs to craft their “Unique Position” in the marketplace. We create companies to succeed not by battling competitors but by creating a new market space. There is only one you. Nobody can do it like you can. Lets get started today. Onward to your beautiful business, life & successful future! Learn: The Art of Business Simplicity. Read More

Do you dream of running your own business and being your own boss? Are you ready to start fulfilling your own dreams and not building the dreams of another? If you answered “Yes” then lets get started. We will create a plan and a strategy for your business! You will know exactly who your ideal clients are, your target marketbranding and pricing. You will be confident in your ability to attract clients who love your products. We will develop a step by step plan personalized to achieve your goals. You will be able to kiss your job goodbye forever and work from anywhere in the world if you desire. The most successful people all have coaches and mentors. If I could go back and change things, I wouldn’t do it alone. I would have a business coach right out of the gate. Read More

Swank Entrepreneur Enclave [SEE] is designed to share knowledge on how to start an online business. This is a section on this website, look on the navigation bar for SEE. This area is designed to share online internet marketing tools and strategies. We have suggested tools such as Aweber for your email responder system, Hootsuite for posting your social media posts, website hosting, graphic programs and much more. In addition we have a suggested book reading list. The topics range from launching an online program to wealth consciousness.  Read More


Debbie Frank
Lifestyle Business Strategist

Swank: Notes From The Field


11 Simple Tools To Instantly Increase Your Business Productivity & Focus.
While Reducing Stress. Save At Least 3 Hours Per Day. We’re exploring
business possibilities & new models!

Yes, Please. I Love Simple

I’ve been privileged enough to meet and work with Debbie on a number of occasions in a short span of time, and am so impressed with her knowledge and approach to life and business. She is so sharp and detailed when it comes to all aspects of business, branding, getting your message across, and client relationships. Launching your business can be complicated, and she has helped me get clarity with my branding, and to refine my copy to stay consistent with my brand and message–which made a world of difference! Debbie’s a straight talker who listens to her clients and shares her expertise in a genuine and non-forceful way, making them feel safe and validated. If you need a business coach, look no further. Debbie is the real deal and will help you get where you want to go!

Priscila Hinkle

Program & Course Creation Specialist, Priscila Hinkle LLC

SPA Review + Travel + Products We Love

You have entered Spa Love. I review Spa Life in the USA, Asia and Europe. Living an adventure, exploring new hotels, travel, food and exercise. We are in LOVE with Mahalo Eco Chic Skin Care. A fabulous skin care line, crafted by hand on the exotic island of Kauai, Hawaii. Read More SPA

Beaches & Business

Life can get serious & messy. You have dreams that you want to become a reality. Don’t let fear & overwhelm derail you from creating a beautiful business & life. I have designed Business Programs to take you step-by-step to confidently create your dream business. You can be your own boss & leave the 9-5 grind. I can show you how. Take the 1st step now. Read More

Swank Entrepreneur Enclave: SEE

We live in an incredible world! You can live anywhere your heart desires and have a business with only a laptop! Incredible. SEE is designed to share knowledge for creating an online business. Best practices, what works and mistakes to avoid. I want to make your journey smooth, quick & profitable. Read More

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. 

Steve Jobs

The #1 Secret to Becoming a Successful Entrepreneur: FOCUS!

Location, location, location . . . yep, that’s the success motto in real estate! Most people have heard that location is the #1 factor in real estate investing. Being an entrepreneur is similar where the most important element to success is focus, focus, focus!   I worked in real estate for 15 years and the “location” element was always first on the list. When people got this out of order, #2 or #3 it was without fail a bad experience. Same goes for entrepreneurs and focus! We have been sold a bag of garbage on this multi-tasking concept. DOWNLOAD 11 Simple Tools To Increase Productivity & Focus     We know focus is important when starting a business, but entrepreneurs get overwhelmed. As entrepreneurs we wear many hats and can quickly become scattered and distracted. Strategy and execution suffer because we are moving in many directions. Lack of focus catches up with you fast, lack of growth and profit for the business will lead to serious problems.   Time, energy and money are going to strategies, marketing ideas and products at the same time, leading to none of them being executed well. Multi-tasking is a business killer. Lack of focus equals burning time, frustration and a general feeling of being on a hamster wheel constantly! Frustration!   Have you heard of SOS – Shiny Object Syndrome or Entrepreneurial ADD? Yes, let me describe how this insanity plays out – You sign up for one or five “Online Business Success” programs, then download 25 ebooks, join countless Facebook groups, download free videos, MP3s and you are feeling good. In control...

Business Branding Colors A Hot Mess?

Branding, color, graphics and logos are one of the creative and fun decisions we make in creating our business! Most people really love these activities however they approach the task without a plan and end up with a collage of many things they love, thus causing confusion in the marketplace.   Color is a personal preference but you need to be sure your colors project the emotion you desire for your business. This is an entire topic on its own so to find out about this just google: color emotion.   Color Consistency   If you are going to run your own website (which I highly encourage or at least be able to) and make graphics you need to know the Hex # for your colors. Keep your colors consistent across all platforms. You want your audience to recognize your branded colors. If you use several variations it creations confusion and you will not achieve a recognizable brand.   I see new businesses using different colors every time they create something. Changing their logo and logo colors. If your logo is a pineapple graphic do not use a realistic pineapple interchangeably. If you study big brands like McDonald, Shell Oil, American Airlines etc… their branding is always the same. It creates “muscle memory” in the brains of humans so they know the company immediately.   A Brand Is More Than Color & A Logo   All the components in branding require specialized analysis. It is more than a logo and color. You want to project an emotion, an experience and a need or solution for your customer.   I...

Silent No More: Scammers Beware

by: Priscila Hinkle Have you ever felt an itch to leave your job and create a life by design? One in which you can freely travel to exotic locations, choose your own schedule, organize your day according to your desires, have more time with the family, have the ability to spend more time with the kids—and anything else that might apply to your situation—instead of being locked inside a cubicle working hours without end and fulfilling someone else’s dream? In short, a dream life with financial abundance that allows you to be present and enjoy everything on your own terms? It’s an appealing life, for sure. And one that, more and more, people all over the internet are trying to peddle. Anyone involved in the Internet marketing world knows that there are plenty of amazing mentors to learn from: Melanie Duncan, Marie Forleo, James Wedmore, Brandon Burchard, Chalene Johnson, Amy Porterfield, and Ramit Sethi, to name a few. There are also plenty of less famous and entirely legitimate people out there truly interested and engaged in changing the world, one client at a time, through quality service offers. But then, as always, there are also the bad apples—the ones who ruin it for everyone else doing good work, giving the industry a bad reputation. Unfortunately, these bad apples are out there making great fortunes at the cost of other people’s sweat, blood, tears, and dreams. They sell high-priced programs (in the $10,000’s to $100,000’s), appealing to emotional triggers through brilliant marketing strategies and high-pressure tactics enticing people to cash out 401K’s, drain savings accounts, etc. These unethical apples manage...

Swank: Notes From The Field

11 Simple Tools To Instantly Increase Your Business Productivity & Focus. While Reducing Stress. Save At Least 3 Hours Per Day. We’re exploring business possibilities & new models!

Yes, Sounds Great!

Bora Bora

Almalfi Coast



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